By Books Author Denise Turney

Book marketing radio interviews are a path forward for authors. Conducting radio interviews, especially on the right stations, can differentiate new and seasoned books from the pack. See an increase in book sales and the effects extend beyond book rankings. For starters, it can take a lot of the struggle out of marketing books. It can also keep you encouraged.

After all, if you think writing a great book is tough, wait until you start the book marketing process. Part of the challenge has to do with the number of books published each year. It’s sobering. Each year, between 600,000 and 1,000,000 books are published. And this is in the United States alone.

Book Marketing Plan Ideas

Yet, as tough as it is, there are ways to distinguish your books from the crowd. To start, develop an effective book marketing plan. Here are items you could include in your book marketing plan:

• Author biography – Include a professional photo with your biography. Also, add key public speaking events that you headlined, published articles and feature interviews.
• Professional Website – Partner with an experienced website designer to design and build out your author website. Keep it simple, adding book excerpts and ways for visitors to easily purchase your books. Avoid adding too many links that lead away from your books and your book order pages.
• Book catalog – Brief summaries or overviews of your books as well as ways to order your books are must-haves to add to your book catalog.
• Book Blog – This may sound surprising. But a book blog is an effective way to attract readers. As a tip, add a new article or interview to your book blog at least once a week.
• Social Media Book Marketing Strategies – Also, create a social media presence. This includes adding social media links at your author website and book blog.

Book Marketing Radio Interviews

But don’t just set up social media accounts as part of your book marketing plan. Post comments, questions, polls and upcoming book events at your social media accounts. Also, post information about a radio interview, including a live radio interview, that you’re scheduled to discuss your book on.

That’s right, radio interviews should be part of your book marketing strategy. If you’ve never done a live radio interview, the idea of doing a radio interview might seem intimidating. Fortunately, it’s not. In fact, you might end up loving doing radio interviews. But first you need to land a radio interview.

Here’s how you can do that. Save yourself time with a radio directory. There are online and print radio directories. Some of these directories include newspaper, magazine and television media contacts. If you’re book marketing locally, consider focusing on setting up radio interviews with local radio stations.

Track Live Book Marketing Radio Interviews Results

To track your results, set up a spreadsheet. On the spreadsheet, add the radio station call name, DJ at the radio station you want to interview with, website URL, telephone number and email address. Also, add three to four columns to track the dates that you reach out to a DJ to schedule a live radio interview.

Other steps you can take to land radio interviews are:

• Email 5 to 10 radio stations a week – add the link to your website in your email signature
• Send your author biography with the radio interview requests
• Highlight specific benefits the radio station listeners will gain during your interview. It’s important that you let the DJ know how your book can improve the lives of the radio station’s listeners.
• Follow up on radio interview requests within 5 to 7 days
• Track each outreach and follow-up on the spreadsheet
• Extend your radio interview book marketing plan to online and offline radio stations

Book Marketing Requires Ongoing Action

After you land your first radio interview, schedule another interview. To keep interviews engaging, expand your answers. Make radio interviews a lively conversation with the DJ. Yet, keep listeners in mind, continually offering tips, insight and entertainment as you respond to questions DJs ask you.

Another step you can take is to list radio interviews you’ve already done at your book blog and author website. Also, list upcoming radio interviews at your book blog and author website.

To continue to market and sell more copies of your books, consider reading manuals on eBook marketing, attending free book marketing webinars and taking advantage of guidance in content marketing books. Also, remember that book marketing, including landing radio interviews, is ongoing work. I’m rooting for you!