Category Archives: Book Marketing

Book marketing is an artform, all by itself. It starts with writing a great book, poetry or researched nonfiction material. Author Denise Turney has spent decades marketing books. At her blog, she shares what she has learned. Reading these blog articles could save you years of mistakes and hard lessons. Specific areas covered in the articles include scheduling podcast interviews, attending writing conferences, book fairs and major book festivals. You will also learn how to conduct effective interviews, whether you are interviewing and talking about your books on the radio, on a podcast station or on television. Those are a few benefits you can gain if you read the articles at this blog and keep up with the new articles author Denise Turney creates and shares here.

10 Virtual Book Marketing Tips

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By Books Author Denise Turney

Gone are the days when writer’s conferences, book festivals and live author book signings were held solely in-person. COVID-19 shifted those trends. To succeed in today’s literary world as an author, you need to implement the right virtual book marketing techniques.

Additionally, and as solitary as the book industry may seem to be, in order to thrive, bookstore owners, book publishers, literary agents, publicists and authors need to connect with each other as well as with readers. Keep reading to discover how to make these connections online.

books on laptop screen and book marketing ipad
Book marketing website

Book Marketing from Remote Locations

Traditional book marketing options have definitely changed, thanks to COVID-19. But there are still ways to develop and maintain rewarding connections with book buyers and industry leaders. This article focuses on keyways that authors and readers can connect online.

It’s important to remember that book marketing is about more than selling books. In fact, it’s while marketing books that authors get the chance to build rewarding face-to-face relationships with book buyers. Especially during book signings, writers can ask readers what appealed to them about their novel, who their favorite characters are and what they’d like to see in upcoming books.

The below tips have been proven to work in the virtual world. There’s only one tip that you might have to leave your home to complete.

These 5 Tips Support Social Distancing

The first tip is important for nearly any book marketing environment. In fact, you may want to keep using that tip and the other tips after in-person book events increase:

  1. Create a book mailing list. Looking for ways to do this? Add a “Subscribe Here” button to your website. Offer website visitors the chance to win free copies of your books as giveaways. To participate in giveaways, ask website visitors to fill out a form that requires them to provide their email address. Include a box for visitors to check, confirming that they agree to receive discount, free and informational content from you.
  2. Host a Facebook Live book reading. In fact, this is great way to stir up interest in older titles. And it’s a great way to generate interest in your soon-to-be-released novel.
  3. Build a newsletter. If you’re looking to save time, try an automated mail system like Mail Chimp, Constant Contact, Mail Monkey, etc.
  4. Schedule online radio interviews. Podcasts like Off The Shelf Books Talk Radio conduct one-hour author feature interviews.
  5. Send electronic holiday greetings. Send electronic holiday greetings to targeted recipients (e.g., readers who’ve purchased one or more books from you, book club presidents, leaders of organizations that work in the field your book is focused in).

More Book Marketing Tips in a Virtual World

  1. Design social media headers. These are professional headers that attract immediate attention. However, if you don’t have solid design skills, consider working with a talented graphics artist or website designer.
  2. Order a book marketing magnet for your car. Place the magnet on your car’s bumper or the front or back doors.
  3. Join a cross-author book promotion group. And be prepared to share other writers’ books with your contacts. Writers in the group will do the same for your titles.
  4. Introduce your books to private social media groups. But don’t just market your books. Post questions, answer questions and offer tips.
  5. Develop cool book marketing postcards to mail to your contacts. This is where you may have to leave home and go to the post office. Why? These are hard (hold-in-your-hand) postcards.

Growing Book Marketing Strategies

Social distancing or not, marketing books is not easy. To be successful, as an author, you have to be committed. This means, that you market your books even if you go days without a book sale. You market books when it’s storming outside, you feel like you’re wasting time and your outreach yields numerous “no’s”.

Also, to know which book marketing actions best fit your book, your schedule, travel and financial situation, track your efforts. You’ll love that this is as simple as tracking contacts like book clubs, radio stations, newspaper editors, librarians and social media groups on a spreadsheet. Update the spreadsheet with outreach results. For example, did your email to a local radio DJ yield you an interview? If so, log that on the spreadsheet with the date of the interview.

It can be so beneficial. In fact, when more in-person events are held, consider incorporating the above tips into your standard book marketing efforts. Also, stay creative. In other words, keep looking for and developing new, effective ways to find and connect with readers.

How to Design Low-Cost Social Media Book Marketing Visuals

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By Books Author Denise Turney

Author Denise Turney Twitter social media book marketing profile
Twitter Social Media Book Marketing Page

Social media book marketing can do one of two things. Go down this marketing road and you could spend loads of time (I’m talking hours each week) only to yield small results. This is a path of frustration and disillusion. I know. I’ve been on this road before.

You could also find a way to tap into the right social media book audience, connect these book lovers to an effective message and watch your book sales increase. Visuals, especially when combined with clear audio, are great ways to marry the right message with the right audience.

Social Media Book Marketing Design Tools

Here are virtual marketing design platforms that save you time. These design tools are intuitive. You can figure out how to use them in as little as a few minutes. Even more, pricing on these design programs is inexpensive. I’ve used more than one of the below tools to design book marketing visuals in less than 10 minutes. Because I generally reuse designs, after I create the designs, I save them as a PDF or JPEG.

That way, I can publish the designs to several social media platforms. It’s a cool way to keep social media book marketing messaging fresh. As a tip, include your website URL (or the URL to the site that you want readers to click on) on the actual design). And now, to the low-cost book marketing design platforms:

  • Affinity – https://affinity.serif.com/en-us/: Affinity Publisher works with iPad, Mac and Windows. Book marketing visuals you can create with Affinity rival top professional marketing designs. The Windows version cost $49.99. Images are crisp, sharp, definitely attention grabbing.
  • Bootstrap – https://getbootstrap.com/:  Blog headers, one-page websites, book marketing visual carousels and analytics are a few design options at Bootstrap. Similar to Canva, Bootstrap offers themes you can use to kick off new book marketing designs. You have to install the program to use it.
  • Canva – https://www.canva.com/: I love Canva because of how easy it is to use. There’s the option to select book marketing designs like book covers, posters, postcards and social media posts. You can use existing designs, plop in your own images or edit Canva templates. There are free designs and low-cost designs. Another feature that I love about Canva is their print options. I use this to create postcards that I snail mail to media, book clubs, etc.

More Book Marketing Design Tools

  • Constant Contact – https://www.constantcontact.com: Although I don’t consider Constant Contact to be a true book marketing design platform, Constant Contact does have templates you can use to create newsletters and presentations that you can push out to target book buyers. Cost depends on the size of your mailing list; but can be as low as $39.99 a month. Recommend using Constant Contact, or a similar program, if you plan to use the program to automate and maintain your contact list.
  • Fixma – https://www.figma.com: Pricing for Fixma start at “Free” and works up to $45 a month. Pricing depends on the number of editors working on your designs.
  • Keynote – https://www.apple.com/keynote/: This application uses the Cloud to let you design and edit presentations.
  • Pixelmator – https://www.pixelmator.com: Great design tool to build out book marketing visuals, especially if you have design experience. You can buy a package for as little as $39.99. Pixelmator is built to edit existing designs.

Marketing books and selling books is ongoing, persistent work. It takes vision, passion, commitment and drive. You have to make the right choices often enough to scale. The above book marketing design tools could help you to deliver effective messaging about your books to the right book buyers.

7 Winning Podcasts Must Haves

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By Books Author Denise Turney

Winning podcasts are fun, educational and controversial. They are also growing. Featured show topics range from books, sports to politics, science, education, family and entertainment. Although they are taking off, managing a successful podcast takes planning, smart execution and targeted marketing. We’ve compiled seven must haves that can take your podcasts from average to winning. The first must have starts with your passion.

Podcasts and Passion – A Perfect Marriage

Dolly Parton, Jillian Michaels, Dr. Drew and Shaq are among the celebrities who have a podcast. Millions of people have seen these celebrities’ work. Yet, Dolly Parton, Jillian Michaels, Dr. Drew and Shaq don’t podcast about topics they know little about. Instead, they focus on their passions.

Off The Shelf Books podcasts graphic
Off The Shelf Books Winning Podcasts

So, what are you passionate about? I love books and story. Therefore, it’s no surprise that my podcast features author interviews, book conferences, screenplay writers, poets, literary agents, editors and book publishers. See how I marry podcasts and passion by catching Off The Shelf Books Talk Radio.

Choosing a podcast that links to your passion is a huge time saver. You’ll know which guests to schedule, where to narrow your podcasts marketing and the types of questions to dig into during each episode. Even more, you could be viewed as an “expert” in your passion field, especially if your podcast takes off. Next, you’ll want to choose a quality podcast hosting platform.

Podcasts Hosting Companies That Score Big

Blubrry, Buzzsprout, PodBean, Castos, Simplecast and Audioboom are among the top podcasts hosting companies. Points to pay attention to when selecting a hosting company include monthly storage limits, pricing, advertising, community and marketing tools that each company offers.

For example, SoundCloud’s monthly storage limits start at 3 hours and goes up to unlimited. Pricing is comparable to the podcast’s storage needs. Require more storage, prepare to pay a higher monthly hosting service fee.

Additionally, some hosting companies share ad revenue with their podcasters. Blog Talk Radio does this. But Blog Talk Radio has a telephone dial in feature that some podcasters and listeners aren’t crazy about. Which brings up the third winning podcast “must have”.

Connection Options

Returning to Blog Talk Radio, there is an option to listen to their radio podcasts thru a chat room. Skype is another way to catch a Blog Talk Radio Show (more about Skype later in this article). iTunes, a Bluetooth connection, the Alexa app, Skype and Zoom are tools to record and/or listen to podcasts on.

Each comes with pros and cons. For this reason, when choosing a podcast hosting company and a tool to record podcast episodes, pay attention to sound quality. If you want to experience a visual connection with your podcast’s guests, consider Zoom.

Depending on your recording experience, you could use your smartphone to record podcast episodes. Before you choose this option, check your phone’s sound quality. Also, ensure that sound doesn’t breakup or go in and out.

Make It Easy for Listeners to Love Your Winning Podcasts

For starters, great sound quality is a way to make it easy for listeners to love your podcast. Additionally, host and guest’s preparation, choice of questions and consistency are the next winning podcast must haves that can set your show apart.

Do yourself a favor and choose engaging guests. People in your passion field who have knocked out online radio interviews before can help turn an episode into a slam dunk. But even if you go with inexperienced or shy guests, your show can leave a good impression on its listeners.

To achieve this, research guests a week or more prior to their interview. Also, ask questions that require wordy answers. For example, questions like “Do you like to read family sagas?” “Is hockey your favorite sport?” and “Were you a history major?” make it easy for guests to give one-word answers.

This isn’t what you want. Therefore, “Do you like to read family sagas?” could become “How did you develop Tammy Tilson, the family matriarch, in Spiral?”

Turn Podcasts Guests into Fans

Following up on this, develop enough questions to keep the show flowing. On Off The Shelf Books Talk Radio, I create at least 30 questions for each guest. Often, I don’t get to each question. But having 30 questions to ask each guest keeps the show from experiencing lulls.

It also helps guests to relax and enjoy the show as it unfolds. To keep listeners coming back, be consistent. For example, you could schedule a podcast episode for each Saturday morning. Just pick the same time (e.g., 11am/EST) to air your podcast.

Consistency cannot be over stressed. Be there when your guests and listeners are. Last, market your podcast.

Spread the Word About Your Winning Podcasts

Social media, press releases and offline radio, television and print interviews are a few places where you can market and advertise your podcast. If you have a YouTube channel, consider marketing your podcast there too.

In addition, you could market your podcast at your blog, at podcasts directories and by leaving bookmarks, postcards and flyers at places that your target audience frequents. Also, ask your guests to tell their supporters about your podcast and their feature interview.

Content marketing platforms like Taboola, Outbrain, StoryChief and Newscred are other places where you could market your podcast. As with other marketing platforms, pay attention to pricing and service range and depth.

In closing, podcasts popularity is backed by strong numbers. According to Music MPH, 150 million people in the United States have tuned into a podcast. About 150 million Americans listen to a podcast at least once a month. Nearly 103 million people tune into a podcast each week. Listener range crosses at least 100 languages, making podcasting an effective marketing tool.

10 Best Ways Writers and Book Readers Start Smart Connections

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By Author Denise Turney

Connecting writers and book readers is truly an art. After years of writing, publishing, marketing and selling books, I have learned effective strategies to increase book sales. I am going to share several of these winning book marketing strategies with you in this Chistell.com blog post.

Chistell Publishing author Denise Turney writers and book website
Chistell Publishing Writers and Book Readers Website

These strategies don’t involve spending more ad money. Even more, these book marketing tips aren’t about living on the road with boxes of books stuffed in your car trunk.

Smart Connections with Book Lovers Isn’t Pricey

Howbeit, attending book festivals and the right literary events helps when it comes to connecting with book readers. (Keep reading to find out how attending large scale book events makes its way onto the 10 best ways that writers and book readers make smart connections.)

Several of the strategies won’t cost you a dime. Also, depending on your existing support system, you might not have to implement all of the strategies to start seeing an increase in sales. However, what you will have to do is to be serious, and I do mean serious, about staying with the book marketing process long term.

Additionally, you will have to engage in at least two of these 10 actions. Let’s begin.

First of the 10 Best Ways Writers and Book Readers Make Smart Connections

This first strategy will get you out of the house. Added to selling books is the rewarding chance to network and meet authors, the very people who can tell you about more effective ways to increase book sales.

Attend book festivals, large scale events. But don’t just go to any book event. Research festivals, conferences and book fairs. Find out how many attendees are expected at the events. If these numbers aren’t posted at the event website, email the event organizers and ask them to share this information.

After all, the last thing you want to do is to pay a registration fee for an author’s table at book festivals that only attract 20 readers. Also, check event websites (or contact the event organizer) to see if you can participate in radio, television and online promotions organizers run.

Organizers offer these services at competitive prices to help cover the cost of running book fairs. Before you sign up for the fairs, make sure the registration fee is competitive enough to allow you to generate a profit. Book fairs that attract 10,000 or more book buyers could make it easy to sell 60 or more books. If you’re out-of-pocket costs is $250 or less, you could easily earn a profit.

More Ways Writers and Book Readers Connect

Start your own book festival. Consider requiring attendees to register for the event in advance. This way, you will know how many people are planning to attend. Use this data in press releases, announcements, social media posts, flyers, direct mail and on postcards.

But don’t go it alone. Network with other writers who run book festivals. You might be surprised how many writers organize events. Connect with these authors and get tips on ways to gain sponsors and local media coverage.

Apply for awards. I’m seeing more book awards shows. These awards shows are similar to popular music and film awards shows. Similarly, book awards shows can bring you lots of exposure and help you make smart connections.

Engaging Book Clubs and More

As a fourth tip, reach out to book clubs. Choose book clubs that read the types of books you write. Please pay attention to that. Don’t try to force a connection. Make it easy on yourself and reach out to book clubs that align with books you write.

In other words, you won’t have to convince these book club members to want to read your books. All you should have to do is introduce your books to the club members.

Here are six more ways that writers and book readers make smart connections:

  • Create and send colorful, attention-grabbing postcards to local media, book club presidents and book bloggers.
  • Follow these postcards up with direct email
  • A week later send recipients a snail mail
  • Post flyers about your book on college campuses, local libraries, etc. Request approval from administrators before hanging the flyers
  • Inside direct mail, include short overviews of your books, your bio and the benefits that the organizations and their readers or listeners can gain from reading your books.
  • Shorten the time it takes to generate direct email messages by signing up with email marketing platforms (e.g., Constant Contact, MailChimp)

Final Four Ways to Connect with Avid Readers

Throughout the year, schedule radio interviews. Thanks to online radio stations and podcasts, this should be easy. As a tip, you can find radio stations and podcasts to interview on by following media influencers on LinkedIn, Twitter and other social media platforms.

Focus on being on the radio or on a podcast at least once a week. You could even start your own podcast like I did. Check out Off The Shelf Books Talk Radio. In fact, depending on the types of books you write, you could gain a feature Off The Shelf Books Talk Radio interview. Listen to the show. See if there’s a fit.

Graphic of Off The Shelf Book Podcast with author Denise Turney
Off The Shelf Book Podcast

If there is a fit, contact me through the show.

To connect with readers and gain more book sales, also attend networking events. Stay local and you could reduce your out-of-pocket traveling expenses.

These networking events are different from book festivals. Examples include chamber of commerce awards luncheons, arts workshops, professional meetups and business startup discussions.

Exchange business cards with people who attend these networking events. Who knows, some attendees might help you get into large corporations they work at, which leads to the next tip to get more book sales. Depending on your book’s topic, you could speak at large corporations, sharing insights and research findings with corporate employee networks, etc. Should this happen, conduct book signings at the end of these speaking engagements.

You Can Get More Book Sales

Run a writing contest. You could also run a Q&A contest that focuses on one of your books. As a prize, you could give winners a collection of your books and/or a bookstore gift card.

Additionally, blog about your books. This isn’t a one and done. Be dedicated. This means, that you’ll publish a new blog post at least once a week, once a month at the absolute minimum. Write naturally and use a SEO plug-in to improve search engine rankings.

Furthermore, consider using tools like Google Analytics to track the effectiveness of your blog posts. In relation to this, regularly update your website content, including website meta tags.

Love Pour Over Me book in author Denise Turney personal library bookcase
Love Pour Over Me in book library

Also, reach out to other bloggers. Make sure they blog about the types of books you write. Ask to be interviewed or featured at these book blogs.

Tips to Get More Book Buyer Connections

Just for fun, here are even more ways writers and book readers start smart connections. Set up automatic social media posts. I’ve actually met media professionals this way and gotten published in major newspapers and magazines.

But don’t just publish auto messages to social media platforms. Actually, log into social media platforms and ask questions, post motivational quotes and info about your books. Also, respond to messages that other posters share. Please don’t just take or only advertise your books. After all, you’re trying to make smart connections.

To grow your readership, write and publish new books. As simple as it may sound, this is one of the best ways that I have found to increase book sales. However, make sure that you write your best book. Great books can create surprising word-of-mouth sales.

Let’s Talk Amazon and Barnes & Noble Book Retailers

Update your Amazon.com and Barnes & Noble book descriptions. Over the course of a year, I might revise my book descriptions three to four times. Add keywords that readers use to search for the types of books you write. Also, link your book blog to your Amazon Author Central page. You could also run book Amazon ads. If you do, track the results and make changes as needed. Start small and update keywords that you use in the ads. Keep tracking results.

Additionally, create profiles at popular book websites like Good Reads, CushCity and iTunes. Familiarize yourself with book distributions (e.g., Ingram, Baker & Taylor) and see if they are running book promotions you can participate in.

There are lots of actions you can take to increase your book sales. But these book marketing strategies have actually worked for me, which is why I am sharing them with you. These aren’t strategies that I just read about. These are book marketing strategies I have tried and gained results from.

One final note, the path to more book sales sounds simple. Just start selling more books by making smart reader connections. Yet, as simple as it sounds, it can take months to find and connect with your book’s perfect readers. The above book marketing tips shared in this post can save you years of trial and error.

Valuable resources for women who love to read

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By Denise Turney (author of Love Pour Over Me)
The Internet is packed with benefits, one rewarding novel connect after another. Websites, social media posts, e-blasts and digital newsletters have put a wealth of literary information at book lovers’ fingertips. At first glance, it’s like being planted in an oasis of book clubs, author interviews, book trailers, marketing slogans, author You-Tube video messages and free to low-cost print and e-books.

Perhaps at no other time in history has it been so easy to get in touch with your favorite authors. Gone are the days when you had to stand in line at a bookstore for one or two hours just to meet a writer whose books you’d read and absolutely enjoyed for several years. Now all it takes is the click of a button.

If you grew up in the 1970s or earlier, this might seem like a bit of culture shock. For younger readers, it’s the “norm”. No one’s as far away as they once appeared to be.

But, how do you know which websites, book trailers, author videos, interviews, etc. to check out? After all, you can’t see them all, just as you probably can’t read every book, even every book you’d love and appreciate. There is simply too much to choose from. You might as well settle in to the fact that you’re going to miss an incredibly large amount of good stuff, including books that could deeply inspire, motivate, educate and definitely entertain you.

We really are living in a time of great information wealth, great books being a tremendous part of this enriching data.

By sifting through all the data that’s out here, the time it takes you to discover life changing books can shorten significantly. In effort to help you sift through the massive amounts of literary data there is on and offline, I put together lists of resources that can benefit you as a book lover.

Book Clubs (some are great places to meet with other book lovers in person, make friends with people who share your passion and more)

Large Book Websites

Guides for Starting Book Clubs, Etc.

Book Festivals/Conferences Writers Attend (places where you could meet your favorite authors)

Enjoy visiting these and other book related websites, joining and participating in quality book clubs and finding and reading great books. After all, many great books are hidden, not featured in newspapers, magazines or even on websites. Finding these enriching, emotionally moving reads is like finding a rare jewel, a jewel you can treasure for years, perhaps the rest of your life.

Thank you for reading my blog. To learn what happens to Raymond, Brenda and the other characters in Love Pour Over Me, hop over to Amazon.com, B&N.com, Ebookit.com, or any other online or offline bookseller and get your copy of Love Pour Over Me today. And again I say – Thank You! 

It’s Time to Support African American Bookstores and Booksellers

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By Denise Turney

A bounty of changes have been impacting the book industry, particularly African American bookstores and booksellers. For example, online booksellers are moving as many books out of their warehouses as some brick and mortar booksellers, at times more. Self-publishing has taken off to the point where major book publishers like Simon & Schuster have entered the arena. Additionally, in a matter of seconds, book readers can locate and download their favorite books on mobile devices, desktop computers or laptops. While these and other changes offer convenience to book readers, they also offer challenges to African American bookstores.

African American Booksellers in Harlem Dealing with Book Industry Changes

As reported in The Grio‘s July 23, 2012 ” Hue-Man, One of Harlem’s Literary Landmarks Closes” article, rising real estate costs and changes impacting the book industry saw one of America’s largest and independently owned African American bookstores close its doors. The bookstore, Hue-Man Bookstore and Cafe, located in Harlem, had been serving as a literary lighthouse in the Harlem community for a decade.

The bookstore’s co-owner, Marva Allen, is reported in the article as saying, “Our lease is up. Our rent was going to go up. There is absolutely no question about it.” She continued, “The rate at which our rent would go up, our bookstore could not absorb that in new sales to be able to pay that.”

In addition to dealing with rising rent, Hue-Man found itself challenged with finding innovative ways to attract a significant number of book readers and book buyers to keep generating a profit. Allen, a business leader who remains hopeful that Hue-Man could resurface in the coming years, understands the challenge. In fact, the article reports that, “Allen says the publishing industry has also changed because of technology and will require the  creation of a new model and customer experience.”

Dallas Texas African American Bookseller Faces Changes

November 2012, Jokae’s an African American bookstore that has been serving the Dallas, Texas area since 1993, was set to close its doors. In the November 27, 2012 Dallas News’ JoKae’s African American Books to Close” article, Til Pettis, co-owner of the African American bookstore is reported as saying that, “The book sales were just not there.” Part of the bookstores’ declining sales were due to the fact that the shopping center where the store was located had started to see its storefronts going empty, business owners choosing to either close their doors or move their stores elsewhere.

Jokae’s was one of the African American bookstores where people in the community could go to receive tutoring support, hold book club meetings, catch up and chat with friends, attend writers’ group meetings and be entertained with radio broadcasts the bookstore’s owners hosted. Clearly, the owners of Jokae’s, one of several community focused African American bookstores, were creative and innovative, willing to try new strategies and activities to bring in book readers and book buyers.

Both Hue-Man and Jokae’s expressed plans to continue their businesses online. African American book readers, especially the African American book authors who gained ongoing support from the bookstores’ owners, can continue to support these and other African American bookstores online by purchasing their favorite novels, nonfiction books and coffee table books from these bookstore owners. After all, without ongoing support, what business or individual would make it?

Thank you for reading my blog. To learn what happens to Raymond, Brenda and the other characters in Love Pour Over Me, hop over to Amazon.com, B&N.com, Ebookit.com and get your copy of Love Pour Over Me today. And again I say – Thank You! Consider Love.

Sources:

http://artsblog.dallasnews.com/2012/11/jokaes-african-american-books-to-close.html/ (Dallas News: JoKae’s African American Books to Close, November 27, 2012)

http://thegrio.com/2012/07/23/hue-man-one-of-harlems-literary-landmarks-closes/ (The Grio: Hue-Man, One of Harlem’s Literary Landmarks Closes, July 23, 2012)

Every Fiction and Non-Fiction Book Author Has an Audience

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By Denise Turney

Emily Dickinson may not have gone out of her way to publish and market her written works while she walked the earth, yet, after her sister discovered and started marketing her poems, her work found its audience. People began buying her poetry, even discussing it at schools and in writer’s groups. This happening may point to the fact that every author, be they aware of it or not, has an audience, a group of readers who are eager to explore, examine and enjoy the stories or poems they write.

When to Start Finding Your Book Reading Audience

However, if you’re a writer, the time to ponder or try to figure out who you’re writing for might not be during the creative process. I say this because my experience has been that great art comes from within the artist, not from a strategy to sell lots of books. The success of Emily Dickinson’s poetry and Vincent Van Gogh’s paintings may prove this.

If you create with truth and sincerity, after you publish and market your works, you may discover that people from certain backgrounds, age groups, etc. buy and appreciate your books most. You can discover this whether you sell 25 books or 25 million books. As you develop conversations with these people, responding to their inquiries and comments, don’t be surprised if these members of your reading audience start asking when your next book is scheduled for publication or if you plan on writing a sequel to your recent novel.

Of course, you can also take the traditional marketing approach and research a segment of the general population, learn what their passions, interests and backgrounds are and write stories that meet their interests. However, if your work feels forced (as if you were merely writing to get book sales from a certain demographic) readers may catch on. Your stories also might lack sincerity.

You also might not fully appreciate the creative process. Because it is during the creative process that writers often reap their greatest rewards as they tap into hidden truths, emotions, perceptions and beliefs about themselves.

Finding Your Book Reading Audience

After you finish creating a story, to find your reading audience you may want to follow the route Emily Dickinson took and let someone else spread the word about your books. You can do this by hiring a marketing firm or public relations specialists to tell the media and reading public about your book titles.

Should you decide to market and promote your books yourself you can connect with readers on social media networks like Facebook, Twitter and LinkedIn. You can also blog and write columns for periodicals that reach the types of people you think would love to hang out with your book characters were they real people. When using the column writing approach, always be sure to include your name, book title and website URL in your byline.

If you plan on writing several novels, consider building a database that includes the names and contact information of book readers who purchase your novels, comment on your writings or let you know how much they appreciate you work. Also, distribute free or complimentary copies of your books to book reviewers and book club presidents.

Thank you for reading my blog. Please return often and read more blog posts. To learn what happens to Raymond, Brenda and the other characters in Love Pour Over Me, hop over to Amazon.com, B&N.com, Ebookit.com and get your copy of Love Pour Over Me today. And again I say – Thank You! 

Sources:

Love Pour Over Me – http://www.ebookit.com/books/0000001582/Love-Pour-Over-Me.html

Authors Getting the Most out of Book Blog Tours

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By Denise Turney

The first time I heard the term “blog tour” I thought the person I was communicating with was talking about an online radio tour. Turns out my assumption was only partially accurate.

Meet New Readers on Book Blog Tours

Blog tours can include a blend of written and oral author interviews. They can also include book reviews, with some blog tour hosts posting reviews of your books at retail websites like Amazon.com, Google Books or Barnes & Noble.com. During the early days that your book is on the market these book reviews can be particularly influential, helping book buyers to decide whether or not they want to pay for and read your book.

Then again, for book buyers like me, the reviews might not hold much weight as I decide whether or not to buy and read a book based on excerpts I read. I’ve got to get a feel for the writer’s style, the way the writer works with words, causing them to flow like sweet music.

All said — book reviews certainly don’t hurt.

Other rewards and benefits you can receive as an author conducting book blog tours include, of course, introducing yourself and your books to new readers. This is a key takeaway for authors. After all, if you plan on enjoying a lengthy writing career you want to attract new readers. Blog tours definitely helped me to introduce Raymond Clarke and other main characters in Love Pour Over Me to new book readers.

Additional Book Blog Tour Benefits

As an author, whether you write fiction or nonfiction, when you go on blog tours you can reap additional benefits. Some of these benefits include:

  • Creating relationships with blog owners (make sure you thank blog owners for supporting you before and after your blog tour runs)
  • Opportunities to conduct your first radio interviews
  • Reasons to write and distribute press releases about your new books
  • Chance to have your name, bio and book information listed at several book blogs
  • Additional links tracking into your official book website (helps improve your website’s search engine rankings)
  • Opportunities to answer questions posed by blog visitors

As a tip when scheduling book blog tours, I recommend that you pay no more than $50 to $60 for a four-week blog tour. I paid $50 for a four-week blog tour which put my book, Love Pour Over Me, in front of thousands of book buyers.

To get the most out of your blog tour make sure you create accounts at social media sites like Facebook, Linkedin, Twitter, Google Plus and StumbleUpon. Share your blog interviews with follows at these social media sites. Also be sure to respond to questions hosts and visitors post on your blog tour.

Also, you may be able to attract more followers to your blog tour if you giveaway prizes and/or free copies of your books. If you’re on Good Reads list your blog tour schedule at your Good Reads personal blog and in the Good Reads events section. Invite your Good Reads friends to attend your book blog tour.

Above all – have fun – lots of it! After all, isn’t that why you write? Because you love it!

Thank you for reading my blog. To learn what happens to Raymond, Brenda and the other characters in Love Pour Over Me, hop over to Amazon.com, B&N.com, Ebookit.com and get your copy of Love Pour Over Me today. And again I say – Thank You! Even if you choose not to purchase your copy of Love Pour Over Me today, I encourage you to “consider Love.”

Taking Books on Successful Road Trips

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By Denise Turney

Hitting the road and going on book tours is an effective way to connect with readers in person, answering their questions about your writing process, characters in your books and what inspired or motivated you to create the stories you’ve penned. By taking your books on the road you can also increase your book sales in the short and long term.

Get the Most Out of Book Road Trips    

Readers appreciate meeting authors of their favorite books. In this regard, readers are akin to sports and music fans. They want to get close to the people who use their talents to captivate, entertain, inspire, educate and/or motivate them. Truth be told, many of us book authors, who are also avid book readers, get excited when we meet other writers whose works we admire.

Book events are fun. Take events like Book Expo America (BEA), the Maui Writer’s Conference or Miami International Book Festival and its clear to see why millions of people trek out to book events each year. There are author discussion panels, editor and literary agent meet and greets, keynote speakers and, of course, book signings.

To get the most out of book road trips, consider creating an itinerary so you remember to visit certain booths, connect with media outlets and engage readers while you’re out and about. You can also:

  • Introduce yourself to event organizers (it’s a great way to learn about upcoming appearance opportunities)
  • Schedule interviews with talk radio stations within 15 or fewer miles of the book event you’re attending (make sure you announce the dates, times and locations of local events you’re attending)
  • Bring enough books to sell at local events you’re scheduled to attend (no sense in running out of books one to two days before you’re scheduled to leave town)
  • Visit other author books (it’s a great way to network and make friends)
  • Focus on building relationships with book lovers (keep in mind that if you don’t sell lots of books at an event, if you make enough rewarding connections, you may see an increase in book sales days or weeks after you return home)
  • Giveaway free bookmarks, brochures, book excerpts, etc. (be sure to include your website URL on all giveaways)
  • Volunteer to read from your books at events

 

At the end of events be sure to thank the event organizers, supporters and book lovers for coming. In fact, make it a point to thank each person who stops by your booth, even if they don’t buy a copy of your book. I made a point to do this while on the road with my books Portia, Love Has Many Faces, Long Walk Up and Spiral. I plan on taking my new book, Love Pour Over Me, on the road this autumn; hope to see you while I’m on the road!

While you’re on the road with your books, meeting readers, media, booksellers and librarians, remember that life is truly about communicating and relationships. Above all, love what you’re doing. Stay in the moment and allow yourself to absolutely love and enjoy attending each book event you travel to!

Thank you for reading my blog. To learn what happens to Raymond, Brenda and the other characters in Love Pour Over Me, hop over to Amazon.com, B&N.com, Ebookit.com and get your copy of Love Pour Over Me today. And again I say – Thank You!

Purchase Love Pour Over Me at Ebookit

Purchase Love Pour Over Me at Amazon.com

Purchase Love Pour Over Me at Barnes and Noble

Thank you!

Readers Grab Prizes and Giveaways on Book Blog Tours

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By Denise Turney

Book blog tours are becoming increasingly popular. Not only are they effective at building traffic for blog owners, they are effective at introducing readers to new authors. In fact, book blog tours are known for introducing avid book readers to writers who have been writing intriguing stories for decades but who, until now, they had gone unaware of.

Book Blogs Surface Bestsellers

And if you absolutely love to read, you probably want to get your hands on the best books. You might even want to be amongst the first people to read new books that go on to become bestsellers worldwide. Book blog tours can help you to do this.

A good way to find book blogs is to check out directories like the Book Blog Directory at http://directory.kaysbookshelf.com. [As a tip, if you own a book blog you can also submit your blog to the directory to gain additional exposure.]

Look for blogs that offer prizes and giveaways. For example, you might be able to win a free ebook reader, discount coupons to retail websites like Barnes & Noble or Amazon.com or you might win a gift card to an offline retailer. While on a blog tour I gave away two free copies of my new book, Love Pour Over Me, at each tour stop.

When you participate in book blog tours as a reader, you also might win a free autographed print copy of an author’s latest novel or you could win a mug, tote bag or umbrella that has a cool writing quote printed on it. Yes!  You absolutely can grab these rewards by simply visiting and participating in book blog tours.

Book Blog Author Questions and Answers

While on the tours, post questions to authors. It’s a great way to learn more about what inspires writers to create stories in certain genres, towns, time periods, etc. At the end of blog tours, visit the authors’ official websites to find out more about them and their books. Also, participate in contests and submit your name for book giveaways. Who knows? As previously noted, you might grab the chance to win the next bestseller first.

Should you attend online radio book tours, remember to ask authors questions when the hosts open the telephone lines. If you connect to online radio book tours via a chat room, post your questions to authors in the chat room. As the author of six published books, I gotta tell you – authors love hearing from readers, so post and ask questions!

By attending book blog tours you can save time, gas money and energy. If you attend two or more blog tours in a month, you can connect with several writers a year. You can also win free books, prizes and giveaways!

Thank you for reading my blog. To learn what happens to Raymond, Brenda and the other characters in Love Pour Over Me, hop over to Amazon.com, B&N.com, Ebookit.com and get your copy of Love Pour Over Me today. And again I say – Thank You! Even if you choose not to purchase your copy of Love Pour Over Me today, I encourage you to “consider Love.”