By Books Writer Denise Turney

Performing book marketing radio interviews is an effective way for authors to introduce their rare books, print on demand books and contemporary fiction to more book buyers. Yet, success with radio interviews for writers isn’t always a slam dunk. Of course, the larger a radio station’s listening audience, the better. But, even then, authors may have to conduct five or more interviews on the same radio station before they see their book sales increase.

Highlighting Benefits of Book Marketing Radio Interviews

This brings up the first way that authors can land radio interviews to get more book sales. First, writers can listen to their favorite radio stations. Get to know which radio stations and radio DJs appreciate the types of books they write. It’s these radio stations authors should seek interviews on, as these radio stations attract the demographic that buys the types of books the authors write.

Then, authors can reach out to those DJs. But they shouldn’t just request a radio interview. Instead, they should outline specific ways that their books benefit readers. For instance, does the book teach readers about financial investments, how to save for college or save thousands when buying a house? Or perhaps, the book inspires or features strong women who demonstrate the worth embedded in breaking longstanding societal rules?

If the book is fictional, does the story focus on a real-life event or does the novel share a story that parallels a popular real-life romance? It’s these elements that offer history, education and entertainment, all which could interest radio listeners and book buyers.

Authors Serious About Landing Book Marketing Radio Interviews

Authors shouldn’t go light on highlighting benefits their books offer readers. In fact, they should make these benefits the centerpiece of their requests for book marketing radio interviews.

Next, create a request template for book marketing radio interviews. This is a time saver, especially for authors serious about landing a dozen or more radio interviews a month.

A plus about developing a radio interview request template is that the most authors should have to do before they email out interview requests, is to change the radio station call numbers and the DJ’s or radio station owner’s name. Use a spreadsheet to track radio stations that are contacted, including DJ and station owner names, radio station website URLs, telephone numbers and the dates that stations are contacted.

In addition to tracking progress, this spreadsheet creates a contact list. It’s this list that authors can return to after they finish writing and publishing more books, reaching out to radio stations to schedule new radio interviews. To continually grow book sales, authors should keep reaching out to more radio stations, landing even more radio interviews.

Working With Radio Directories

Here are two more ways authors land book marketing radio interviews. Both ways require tenacity and persistence. Follow radio station influencers on social media. After developing relationships with these influencers, authors can send a private message to radio station DJs, again sharing benefits that their books offer readers.

A third way that authors land radio interviews is to subscribe to directories like RadioGuestList.com. Directories like iTunes Radio, Tune In, Filter Music and Radio Tower also list radio stations, with contact details, that authors can contact to land more interviews.

During actual interviews, authors should prepare to respond to questions with more than yes and no answers. They are encouraged to share an intriguing bio with DJs after they land interviews.

Include tidbits in author bios that could evolve into engaging questions about children’s books, motivational books, rare books and coffee table books that radio listeners may want to buy and read. Another tip for writers, is simply – do not hold back. Once on the radio, authors benefit from being open and candid.

Getting More from Author Book Marketing Radio Interviews

Here are a few more tips for authors who are ready for radio:

• Focus on offline and online radio stations
• Seek out nonpaying radio interviews to introduce book buyers to your titles (there are lots of online radio stations that interview authors for free)
• Post links from the interviews at social media accounts

Keep at it. After all, the more authors talk about their books, the more book buyers will learn about the books, a necessary step toward increasing book sales.