By Novelist and Books Writer Denise Turney

Congratulations on your new book! Considering the work that goes into writing a good book, your achievement is worth celebrating! A meal at your favorite restaurant, a visit to your favorite jazz club, an afternoon at the beach or an evening enjoying a live stage play — wonderful ways to celebrate writing a new novel. And celebrate you should, because soon focus on book marketing sales success goes into full swing!

Book Marketing Sales Success Resources

If you’re an experienced novelist, you already know that selling books is not magic. In fact, as part of your book marketing efforts, you may have already started contacting book clubs, bookstore book buyers, librarians and book bloggers, sharing details about your new book.

Good digital marketing companies that focus on books you could use as a marketing resource include sites like Book Bub, AALBC.com, Reedsy, Goodreads and Bargain Booksy. Pinterest, Facebook and TikTok are other resources you could use to introduce your books to more readers and book buyers.

Book marketing software resources range from Storiad, Bublish, Publish Wide, Book Buzzr, Book Baby to Publish Drive. To save yourself time, use social media schedulers.

Book Marketing Schedulers

Among the social media schedulers there’s Loomly, Buffer, Hootsuite, VistaPrint Digital Marketing, SproutSocial and CoSchedule. Strengthen social media marketing by using Net Galley and other resources to get book reviews, going so far as to email family, friends and beta book readers, asking them to write a review for your new book.

Give reviewers an Advanced Reader Copy (ARC) of your new copyrighted manuscript. If they love your new book, they may be great first-person book marketers, sharing details about your book with their colleagues, neighbors and friends.

Admittedly, even with schedulers and other resources, consistently selling lots of books is work. This is where the three keys that can lead to book sales success are important. Simply put, even if you get book reviews, engage in direct book marketing strategies by mailing postcards, print newsletters and book catalogs to book buyers, it may not be enough.

Road To More Book Marketing Sales Success

You still might not generate enough sales for your book to hit a bestseller list. Put in 10 or more hours a week marketing your book only to yield low sales and, after six months, you could wonder if it’s worth it. You might even wonder if you should keep writing and selling books at all.

This is the time to exercise the 3 keys that lead to book sales success. It’s now that you need to call on creativity, tenacity and perseverance. You need to create new book marketing strategies. And, you need to tweak existing book marketing actions. Examples of this include analyzing Amazon book sale reports, social media posts engagement and connections between book reviews and book sale spikes.

Additionally, it means that you try different direct marketing strategies. For instance, you might start your own literary podcast. Or you might design and use a car magnet on an older vehicle. Sending book buyers holiday greetings, blogging and paying for ads on influential book blogger websites are other choices that you could take.

Examining 3 Keys That Lead to Book Marketing Sales Success

In fact, creativity goes beyond writing books. Creativity is a huge part of the book marketing process. Throughout your writing career, you’re going to have to shift, pivot and make creative changes.

Tenacity is another must in order to experience a rewarding book writing career. This applies whether you write fiction or nonfiction books. If you’re tenacious and confident, you won’t abandon creative marketing ideas too soon. You’ll know when to hang in there and when to step away.

Even more, you’ll be persistent. But you’ll be persistent with your book marketing strategies in smart ways. In other words, you won’t hammer book buyers with one book ad after another. While using social media schedulers and good digital marketing companies, you’ll take time to actually engage with book readers and book buyers, and you will consistently measure the results of your book marketing efforts.

Engaging Book Buyers

For example, to introduce your books to more readers, you might post motivational quotes, questions and polls in literary newsletters or on social media. Other actions you might take include responding to visitors’ comments and thanking followers for Likes. To generate interest in your new book, you might run giveaways. This doesn’t just work with Amazon book sale efforts.

In fact, you can run book giveaways at your author website. And you can run book giveaways as part of online radio interviews. Book conferences and book festivals are other places where you can run book giveaways, particularly as part of contests.

Another key that leads to book sales success is perseverance. If you’re aim is to write books full-time, perseverance is a must. Book writing and book marketing are not for the feeble of mind. As a book writer, you’re entering a field that calls for toughness.

There’s a lot of competition. More than 1 million books are published each year, according to BK Connection. Then, there are the more than 12 million books already in print (or in audio book or e-book form). Even with the numbers of avid book buyers, that’s a lot of books to sale.

Keep Advancing Smartly

If you don’t persevere, you could throw in the towel just before your big break arrives. You could also start to believe the way your book sales are currently going is the way they will always go. And that doesn’t have to be the case, especially if you keep monitoring your results, pivoting and making smart changes. So, believe in your creative abilities, research book marketing tools and book marketing strategies.

Also, attend free marketing webinars offered by companies like Constant Contact, Amazon Marketplace, LinkedIn and Social Butterfly. Attending these free webinars is a great way to get up to speed on online marketing for beginners. Local chamber of commerce’s also hosts free online marketing webinars.

As you persevere, you can grow your book catalog. This alone can attract new book buyers, netting you more book sales. Readers will start to become familiar with your writing style and your personal brand. Don’t be surprised if your reader base grows, especially if you continue to sharpen your craft.

Then, you may start to generate book sales from your backlist. As your catalog grows, keep marketing your backlist. There’s a market of readers who look for used books for sale and old books for sale. Marketing your backlist is also an effective way to maintain interest in you, as a writer, allowing you to create traction for each new book that you release.