Monthly Archives: July 2021

Secrets to Getting Deep Refreshing Nighttime Sleep

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By Freelance Writer and Novelist Denise Turney

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What would you trade for deep refreshing nighttime sleep? We’re talking the type of sleep that finds you feeling a sort of rebirth come morning. When you wake up, there’s no headache, no stiff joints and not a hint of dissatisfaction. You might even recall the sweetest dreams. And, rested – do you ever feel energized.

Reasons to Use Natural Sleep Aids

Believe it or not, there may be millions of people who’d be willing to make a lifestyle trade to get refreshing nighttime sleep. In fact, the Sleep Association reports that 50-70 million adults in the United States are dealing with a sleep disorder. Additionally, symptoms of those sleep disorders include falling asleep during the day and snoring.

Also, Centers for Disease Control and Prevention (CDC) reports that not getting enough refreshing nighttime sleep may be linked to chronic disease. Among the chronic diseases linked to insufficient sleep are diabetes, depression, obesity and cardiovascular disease. Even more, sleep affects weight because sleep impacts the hypothalamus. This is the part of the brain that regulates energy and appetite.

How to Mute Snoring and Gain Refreshing Nighttime Sleep

Snoring is top of the list when it comes to reasons why people struggle to get and stay asleep. If you’re the one who’s snoring, to mute snoring, you could lose weight. Other ways to mute snoring include sleeping on your side, avoiding caffeine and relaxing 30 to 60 minutes before heading to bed. Furthermore, to mute snoring, you could try nasal strips and relieving nasal congestion, according to the Mayo Clinic.

On the other hand, if you’re not the one who’s snoring, wearing sleepbuds may be a good choice. Another thing that you could try is listening to a deep meditation tape while you sleep. However, if snoring isn’t what’s keeping you from enjoying refreshing nighttime sleep, there may be better options.

Natural Sleep Remedies

For instance, you could journal about a work project that’s concerning you. You could also journal about intrusive stress related thoughts. As odd as it may sound, writing down what’s troubling you can be an effective way to eliminate worry. And isn’t that what often keeps you awake at night?

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That’s why the best sleep aid may be to sit down and chill for an hour before you go to bed. Fortunately, it’s not as hard as it may seem, even if you’re a workaholic. Simply schedule relaxation into your evening similar to how you schedule a conference call.

It really is that simple. While you’re relaxing, consider reading a book. The key is to read a book that helps you to relax. Or you could listen to smooth jazz or another relaxing music genre that you love. Avoid drinking coffee, alcohol or soda. Remember, you’re trying to relax.

Things To Help You Enjoy Refreshing Nighttime Sleep

Here are more ways to sleep better. Some of these actions may work like a natural sleep aid for you:

  • Sleep on two pillows to raise your head.
  • Attend support group meetings if you’re dealing with grief, trauma or stress. Doing so could help you to relax during the day and at night.
  • Avoid eating spicy food. Nothing like heartburn to wake and keep you up at night.
  • Soak in a scented bubble bath.
  • Use a full spectrum lamp during the day if you’re dealing with seasonal affective disorder.
  • Drink a warm cup of caffeine-free tea with your dinner.
  • Eat a light dinner.
  • Perform yoga or stretching exercises before bed.
  • Meditate before you head to bed. You also might find it helpful to sit on the side of the bed and breathe deeply for 5 to 10 minutes before you climb beneath the covers.
  • Adjust the heating and cooling in your home, as needed.
  • Finish work during the day to avoid thinking about a long list of tomorrow “must dos”.
  • Exercise outdoors for 45 to 60 minutes a day. If you can’t exercise outdoors, do indoor exercises.
  • Eat cherries or drink cherry juice (cherries have natural melatonin)
  • Make smart money decisions to steer clear of money worries.
  • Wash your bed linen regularly. It feels good to sleep on clean, scented bed linen.

Best Sleep Aid

The best sleep aid may be a natural sleep aid. As previously mentioned, relaxation and worry elimination may be the best paths to refreshing nighttime sleep. But, if you’re juggling a busy schedule, this may not be a cakewalk. If natural solutions don’t prove effective, consider working with a professional who has experience working with sleep disorders.

For example, an experienced professional could test you for sleep apnea, depression, restless leg syndrome or a urinary tract disorder. A professional could also run tests to see if you are experiencing low vitamin D, melatonin or another vitamin or mineral deficiency.

The good news is that you can get melatonin for sleep over the counter. Yet, if stress and anxiety is in play, melatonin for sleep may only work for a week or more. But don’t give up. It may take weeks before you realize lasting results. Keep trying different natural techniques until you start sleeping more deeply more frequently.

Refreshing Nighttime Sleep Benefits

It’s well worth it, because lack of sleep can cause more than daytime drowsiness. Lack of sleep can affect memory, concentration, mood and alertness. The Sleep Association shares that driving while drowsy causes more than 40,000 auto injuries.

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Depending on your job, refreshing nighttime sleep could prevent surgical mistakes. If you’re an airline pilot, getting enough sleep could prevent accidents. The same applies if you operate heavy equipment or work with dangerous chemicals.

Also, refreshing nighttime sleep gives you more energy. It’s this energy that could extend your patience. And it’s increased patience that can improve your communications and relationships. In fact, sleep impacts energy, patience, communications, relationships, physical health, weight and mood. Sleep impacts so much, it’s worth it to keep trying natural sleep aid solutions until you find a solution that works for you.

Stay Open

As another tip, after you find a natural sleep aid that works for you, stay open to making changes. For instance, you might find that you sleep better during summer and winter, when you have the air conditioner or heater humming. Or you might find that you sleep better during autumn or spring, when outdoor temperatures are milder.

In this same vein, you may find that hanging dark curtains in your bedroom makes it easy to keep sunlight from disturbing your sleep. Just make sure that you don’t start over sleeping. As tempting as it might be, sleeping too much can make enjoying refreshing nighttime sleep harder.  Fortunately, there are several natural sleep aid options. Here’s to a good night of sleep.

Types of Content Marketing That Increases Book Sales

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By African American Books Author Denise Turney

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As an author, finding the right content marketing that increases book sales is a shortcut to literary success. By itself, this type of content keeps your name and your book titles in front of book buyers. This may sound easy enough as a writer. After all, writing is your bread and butter. But it’s not a slam dunk. On top of that, content marketing isn’t a one-time deal. It’s not like writing a bestselling book.

Scheduling Content Marketing That Increases Book Sales

In fact, to gain enough traction with content marketing that increases book sales, you need to publish new content weekly. You might get greater results if you publish content daily. Think about newspapers and how they keep fresh content in front of readers.

So, before considering the types of content marketing that can increase book sales, get clear about how often you’ll push out fresh material. Make it easy on yourself. Create a content marketing schedule. Items to include on the scheduler are:

  • Dates that you’ll publish book marketing content
  • Topic or content focus (book marketing tools, image metadata, simple video marketing techniques, etc.)
  • Key phrases built into the content
  • Links to relevant content at your website
  • Social media platforms that the content will be marketed on

Types of Content Marketing That Increases Book Sales

Building out your content marketing schedule helps to keep you on track. As you develop the schedule, you may realize that you need to bring on a freelance content marketer to create the content. In fact, this choice frees you up to write more books. But more about that later.

For now, let’s look at types of content marketing that increases book sales. The effectiveness of each type varies. Yet, each of these types of book marketing content could introduce you to new readers. To begin:

  • Blog content is a type of book marketing you can control. If you add a blog to your author website, you can increase your overall website traffic. Just be prepared to add new blog content each week, at the minimum.
  • Newsy book marketing content may be a good fit for marketing platforms like Outbrain, Newscred and Contentful. With these platforms, you can push book marketing content out to media and digital websites. Exercise financial discipline to avoid overspending.
  • Social media book marketing content is an effective way to connect with readers. And, you have options. There’s organic and paid social media marketing. As a tip, before launching into paid social media marketing, take free training courses offered by the social media platforms that you want to work with.

More Types of Book Marketing Content

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  • Email marketing still works. For example, you can introduce book buyers to your titles via digital postcards, coupons and direct email.
  • Simple video marketing is a winner. As an author, you could use simple video marketing to read excerpts from your books. Other options include sharing book marketing tips, your list of top 10 books and details on upcoming book festivals you’re attending.
  • Text messages are another option. As with other book marketing options, make sure you gain approval to send book buyers text messages before pursuing this option.
  • Digital newsletters work too. Not only can you launch your own literary newsletter, but you can also cross promote books in other author newsletters.
  • Offline book marketing content includes direct mail, print book catalogs, print postcards and flyers.

Link content marketing that increases book sales to your official author website. After all, this makes it easy for book buyers to keep up with what you’re doing. And it helps to build reader trust, not to mention grow your online and offline presence.

Working With a Freelance Content Marketer

As previously mentioned, you may find it beneficial to let a freelance content marketer write your book marketing content. Should you take this approach, research content marketing prices. For example, you might pay a freelancer 15 cents a word. Or you might pay a freelance content marketer by the article. Also, decide if you’ll include editing in the overall price that you’re willing to pay.

Another option that you could use is a web content agency. Take this path, and you could leave book marketing content scheduling, key phrase research and writing to the agency. As a tip, work with a book marketing agency that gives you access to a personal dashboard.

This way, you can log into your marketing account and review analytics. For instance, you could review how many clicks key phrases generate. You could also review the number of visitors each book marketing article gets. Also, pay attention to social media accounts that certain articles get better results on. For example, do your images perform better on Pinterest or on Twitter? Or do shorter articles about your books’ topics perform better on Facebook while longer articles perform better on LinkedIn?

Working with a Digital Content Agency

Some digital content agencies let you indicate if you want their platform to automatically post your content when it’s likely to gain the most views. You could do a split test and ask that some articles be published at specific days and times. For other articles, you could indicate that you want to take advantage of the platform’s automated posting dates and times.

See which works best. And don’t worry. Even while marketing bestselling books, it’s good to be flexible. After all, the types of content that help with marketing books today may not prove effective tomorrow. Furthermore, the best days and times to publish book marketing content may shift.

This brings up another point. Even if book marketing content works, helping you to gain more book sales, you’ll likely need to make changes. So, be flexible and resilient.

Stay Free of Magical Thinking with Content Marketing That Increases Book Sales

Accept what data shows you. Definitely avoid magical thinking. In other words, steer clear of thinking that just because you wrote a book or because the story is a winner that a book is going to become a bestseller. Also, staying away from magical thinking can help you to spot changes in your book marketing results.

Even more, not only can it allow you to spot book marketing changes, but it can also equip you with the courage to adjust to those changes. For instance, you might notice that the digital content agency that you’ve been using for two years is no longer generating book sales for you.

If you’re in the habit of treating everyone with respect, it should be easy to sit down and discuss these changes with the digital content agency. Who knows? They may have received similar feedback from other authors and are rolling out updates within days.

Flexibility and Persistence Can Really Pay Off

In addition to being flexible and staying free of magical thinking, be resilient and persistent. Soon, you’ll see that persistence is at the core of content marketing that increases book sales. You have to do what you say. Simply put, you have to be dependable.

Book buyers need to know they can read fresh book marketing content from you at certain times. Although you might not realize it, there could be hundreds or thousands of people reading your content. Some of these people may be hopeful book authors. Others may be avid book readers, people who just need to know a little more about you and your books before deciding to buy your titles.

So, be persistent. Keep trying new content marketing types. Every day, do something to grow your readership. There may be thousands of readers who will love reading your books, if only they knew about those stories.

How New Authors Gain Book Sales

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By Book Author Denise Turney

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Yes. New York Times bestselling books are often written by household name authors. Readers know what to expect from these authors. To readers, there may be less monetary and time risks involved with these titles. But that doesn’t mean that new authors can’t gain book sales. In fact, following are techniques that help new authors gain book sales.

Launching New Books

That’s good news. Unfortunately, simply writing a book, even a beautifully crafted story, isn’t always enough to gain book sales. Furthermore, publishing a book on a major platform like Amazon, Kobo or Barnes and Noble also is no guarantee that new authors will gain book sales, let alone enter the ranks of bestselling books.

Despite the genre, new authors could gain book sales if they publish books in January. To get more sales, the book genre is another factor to consider. For example, romance and self-help books may perform better when they launch in January. Children’s books and cookbooks may do well when published in December, and science fiction does well when published May thru August.

Getting to Top Selling Books

Yet, here’s the thing. During the end-of-year holiday season, authors of bestselling books are marketing and promoting their titles. That puts new authors in competition with household name authors which is why January launches yield results. In addition to launching new books at the start of the year, to move books for sale, new authors can:

  • Design catchy book covers using tools like Canva, Book Brush, Pic Monkey, 99Designs. Consider posting two to three book cover options on social media and asking people to vote on their favorite book cover. Another option is to share three book covers with family and friends and ask them to tell you which image they like best.
  • Also, write an attention-grabbing book description. It’s this overview that may determine whether readers simply flip a book over and put it back down or pick a book up and buy it.
  • In today’s digital book world, it’s important to add the right keywords to book overviews. Why? Keywords are what will help attract readers to new, classic and older books. In fact, keywords will impact search engines, Apple Books, Google Books, audio books and Amazon bestselling books.
  • And here’s another tip. If new authors aren’t gaining book sales, they can update their book description, trying different keywords within the description.

More Ways for New Authors to Achieve Top Selling Books Status

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Here are more ways for new authors to gain book sales. The first choice sounds easy. Yet, there are still authors who don’t have an official website.

  • Therefore, it’s important that new authors have an official website. When developing a website, consider using the author name as part of the website URL. It may not be a good idea to use a book title as part of a website URL if a new author plans to write more books.
  • To polish the story, let an experienced book editor look at the book. New authors and established authors are so close to their stories, it can be hard to spot mistakes in the writing. Even more, authors may overlook parts of a story that should be carved out. Another thing authors can miss that can hurt sales is an area of a story that could be stronger with dialogue or scene change.
  • Back to the official author website. Don’t just create a book author website. To get traction, add a blog to the author website. Add a new blog article that has relevant key phrases at least once a week. Here’s another tip. Website content management systems like WordPress allow authors to add a link to their book’s Amazon sales page.
  • Depending on the budget, new authors should consider trying paid ads. But watch the budget to avoid getting dreamy and overspending with minimal results.

Even More Ways for New Authors to Gain Book Sales

Places to test books for sale ads include Book Bub, Bargain Booksy, Cush City, AALBC, Facebook and Amazon sponsored ads. Here’s another tip as it regards ads. Run two ads to test which images and ad copy pull in more book sales.

  • Also, review book marketing analytics. This could keep new authors from entering states of magical thinking. After all, magical thinking can cause new authors to think that their new title will soon be among the Amazon bestselling books and New York Times bestselling books just because they wrote the book.
  • Create, publish and market book trailers.
  • New authors can also create their own Vimeo or YouTube Channel, offering writing and marketing tips.
  • Notwithstanding, the fact is selling enough books to see a title among the top selling books takes work. Which is why book marketing analytics aren’t always fun to review. But they offer insight into the types of book marketing techniques that are working and the techniques and strategies that need to be changed or stopped.

Pathway to Book Sales Online and Offline

Even more, podcast interviews, offline radio interviews and television interviews are effective ways for new authors to gain book sales. Other ways for new authors to gain book sales are to design and mail post cards using tools like Canva or VistaPrint. Thanks to the Internet, these postcards can be in print or digital.

Other options to announce books for sale include posting flyers on college and university bulletin boards. As a safeguard, authors should ensure they get approval from school administrators to post the flyers. And creating book newsletters is another way for new authors to gain book sales.

Definitely encourage family and friends to spread the word about the new books. This is not the time for authors to be shy. This raises another point. If new authors are assertive, there are a myriad of actions they can take to promote and market their books.

Keep the Momentum Going

For example, new authors can attend book festivals and cultural events that attract their book’s audience. Teaching college writing courses is another way to pull in more book sales. Additionally, there are book tours, book reviews and book swag to share with attendees at major events.

In closing, as the Internet and the world continue to change, new authors can develop innovative book marketing strategies. They can also take advantage of marketing apps and social media book marketing tools. To continue growing book sales, authors have to keep releasing new books. And, they have to keep introducing their new books and their backlist to book buyers and book readers.

7 Tips to Help Kids Love Reading Books

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By Books Author Denise Turney

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Despite what you might think, many kids love reading books. As long as I can remember, I have loved to read books. Even more, I’m from the school of book readers who loves holding a paperback in my hands. Could be the scent wafting off the pages. Or it could be the way that it feels to hold a good book against my stomach while I flip the pages.

Benefits of Reading Books

Like a train, boat or airplane, books took me to different places. In fact, it’s how I got to Paris, Kenya, Spain and Australia while I was growing up in housing projects. And, all the journey cost me was an active imagination, concentration and a library card. Oh, and the help of talented authors who knew how to use a pen to carve out worlds of wonder.

Back then, I read 35 to 50 books a month. Every Single Month. On top of that, I ran track, kept up my school work and wrote poems and short stories. Honestly, there are times when I think that books may have saved me from experiencing the full sting of trauma.

Reasons Kids Turn Away From Reading Books

Yet, benefits aside, it’s not always easy to help kids love books. In fact, some kids don’t like reading books because they think that they’d have to invest too much time into a book, even really good books. Other reasons why kids might turn away from reading books include:

  • Reading books feels too much like being back in school
  • Ebook reader stories are a turnoff due to having to stare at a screen
  • Story topics aren’t exciting to kids
  • Other events, choices vie for their attention
  • Parents, other adults and older siblings telling them reading books is boring
  • Benefits of finding good books to read is hidden from kids

Advantages to Kids from Finding Good Books to Read

Fortunately, there are a myriad of benefits that can be gained from reading books. Chance to explore other parts of the world is just one benefit. More benefits gained from digging into the best books to read include:

  • Increased empathy – While exploring books to read, kids can learn about different cultures. They can also learn how people experiencing challenges similar to their own feel. Even more, when kids love books, they can see how these same people overcome challenges. This alone can be inspiring, motivating and empowering.
  • Brain strength – Reading exercises the brain. According to Reading Horizons, the brain’s occipital lobe and the parietal lobe are stimulated while reading books. This stimulation helps kids process visual information. It also helps kids process letters into words.
  • Reading comprehension – The more kids love books, the stronger their reading comprehension can become.  Whether kids are reading children’s books in print or via an ebook reader, the more they read, the easier it may become for them to understand what’s shared in a story. As it regards school, kids may shorten the time it takes to study for tests. Additionally, they might recognize what to focus on in a book, including non-fiction textbooks.

More Advantages of Kids Finding Good Books to Read

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This happened for me. Granted, it took several years of avid book reading. But after reading kids’ books, I could spot areas teachers were likely to focus on in tests. Soon, I could read textbooks and know just what to highlight and zone in on.

More reasons for kids to find good books to read are to exercise their imagination and to open themselves to new ideas. Also, characters in some children’s books may keep kids from feeling alone. For example, a child who’s being bullied in school might feel less alone while reading a kids books series about a girl who’s also dealing with bullying.

Reaping Rewards When Kids Love Books

Building a broader vocabulary is another advantage for kids finding good books to read. Also, if kids read more advanced books as they age, it can help them maintain healthy cognitive abilities. Other advantages include:

  • Supports healthy sleeping
  • Improves concentration
  • Lowers stress (a plus in a busy digital world)
  • Aids healthy self-esteem (Of course, this depends on the books that kids read. Good books to read can support healthy self-esteem.)

Tips to Help Kids Love Books

Yet, with all the advantages and benefits of reading kids books, it can be hard to get kids to read. So, how can you encourage kids to read more books?

Check out these tips. For starters, let your kids see you reading books. This next tip is closely connected to the first. When your children are young, read good books to them. Other actions that you can take to help kids love books are:

  • Turn your kids’ favorite books into a play that the entire family can participate in
  • Let your children pick the books they want to read
  • Ask your children questions about books they read
  • Buy your kids books for their birthday and on holidays. They make great additions to other gift options.
  • Make a trip to your local bookstore fun. For example, you can go to brunch, then to the bookstore and later to a movie.
  • Take crayons and draw cartoons based on book characters and plots to help kids love reading books
  • Get your kids a library card. Also, let your kids participate in fun library events.

Fans of Good Books

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Even more, you may find it beneficial to let your kids read good books with you. For instance, you can read parts of a book and let your kids read other parts. As you see the benefits of your kids reading books, you might encourage reading more.

Who knows? Along the way, you might find good books to read and become a book lover yourself. And, kids who become fans of good books might grow up and pass book reading on to their children. In today’s world, you have more options.

Thanks to the digital world, you can find good books for your kids to enjoy on an ebook reader. Furthermore, your kids can read free or discounted books online. If their school has a book club, they can even share their thoughts and feelings about books they read with their classmates and peers.